What is NLP?
NLP is Neuro Linguistic Programming.
It is the science of understanding the structure of behaviour and using that understanding to create behavioural change.
How is behaviour formed?
We normally collect information through our five senses. This information is then sent to ‘filters’ in our brain through the nervous system. The word ‘Neuro’ in Neuro Linguistic Programming represents the medium of transmission of information inside our bodies, which are the nerves.
In the filter the information is compared to the ‘beliefs’ we already carry. The comparison is done with the help of ‘internal language’ which is peculiar to us. This is the ‘Linguistic’ part. The result of this comparison may create a new belief.
This new belief will create a ‘new’ behaviour or ‘Programme’.
How can NLP be applied to sales and marketing?
NLP delivers the tools to go deep inside the mind of the customer, elicit his/her buying strategy and to covertly persuade the customer to buy, using verbal and nonverbal techniques.
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How is this NLP based workshop, different from other standard sales & marketing workshops?
NLP believes that 93% of communication is nonverbal (a scientific fact) and therefore a large portion of the workshop focuses exclusively in honing the non verbal persuasion skills.
NLP believes that every customer uses his own peculiar ‘internal language’ for ‘self persuasion’ and this language can be detected through verbal and nonverbal cues.
NLP believes that once this ‘internal language’ of the customer is detected, the sales person can use the ‘same’ language to positively affect the customer’s decision.
What is the duration of the workshop?
Three days.
9.00am to 6.00pm daily with three breaks for tea/coffee & lunch. |
What are the topics that the workshop covers?
DAY – 1
Theme: Prepare yourself.
The focus is on understanding the participant’s own verbal, nonverbal communication and realigning the same to generate effective persuasive skills.
As all communication by the participant is directed by the beliefs he/she carries in his/her mind, emphasis is laid to explain the importance and characteristics of the conscious and the subconscious minds.
Topics covered
- What is NLP?
- How are beliefs formed?
- Understanding verbal and nonverbal communication.
- How to identify empowering and disempowering beliefs.
- How to reframe beliefs.
- How to increase personal power.
- How to manifest ideas.
- Identify the barriers to success.
- Overcome the barriers to success
DAY – 2
Theme: Gather your props
The emphasis is on learning various NLP techniques to enter into the mind of the customer by understanding his/her internal language and nonverbal cues.
Topic covered
- Understanding Mental Maps.
- Elements of Building Rapport.
- Using Effective Language Patterns.
- Effective Listening Techniques.
- Verbal Techniques that Build Trust.
- Reframing.
- Selling with Metaphors.
DAY – 3
Theme: Create Magic.
Application of learning from day 1& 2.
Topics covered.
- Mirroring.
- Unlocking your client’s Buying Strategy.
- Taking Advantage of Objections.
- Understanding your client’s Buying Signals.
- Closing Techniques.
- Closing Successfully.
- Creating Sales Magic – Making the most difficult sale.
How will your organization benefit from this workshop?
- Your sales will increase manifold immediately.
- Your sales team will become incredibly persuasive.
- Your sales team will become experts in building rapport with your customers.
- Your sales team will be able to discover your client’s buying strategy in minutes.
- Your sales team will learn various techniques of converting a ‘NO’ to ‘YES’.
- Your sales team will become adept problem solvers for your clients.
- Your sales team will achieve targets which may have once seemed impossible.
- Your sales team will demonstrate increased confidence.
- Your sales team will possess a powerful tool to create a relaxed yet effective business environment.
Just imagine where would it take you and your organization if you had a team of highly skilled sales & marketing personnel under you?
Would you like to give your team and your organization the NLP advantage? |
